Melach HaArets, Salt of the Earth, that was the name of our e-magazine for 30 years.
The name Melach HaArets is meant to be a challenge: salting salt. Producing a tasty flavour and not tasteless, as saltless is by nature. Isn’t that the assignment of very person: to produce flavour, to leave a legacy, to make yourself indispensable. Salt has been a permanent part of the sacrifices in the Temple (Leviticus 2:13). The eternal kingship of king David has been confirmed by a covenant with salt (II Chronicles 13:5). And we still us a little bit of salt on the bread which we break out of gratefulness for the Lord and then eat. This and more is what you found in Melach HaArets.